Brief: Clean up the Break and Destroy logo.
Client: Freestyle Session
1. Cover art for Thrasher: Skate and Destroy.
2. Flip the Script. p.34
The Break and Destroy (BND) design is a flip on the Thrasher : Skate and Destroy1 (SND) logo by C.R. Stecyk2. The original BND submission was created using the typeface, Skate and Font. It’s a close approximation, but the weight and balance are off. When doing a logo flip, you want to closely represent the original art.
Black: SND logo. | Magenta: BND preliminary logo. Cyan: | BND preliminary logo center-aligned.
Off the bat, the typeface doesn’t match. Most of the editing will be on the “BREAK” portion of BND. The “AND DESTROY” elements of SND vs BND are a 1:1 in spelling, so we’ll want to work on that area because it only varies in letterform. Start from a better base position by retracing the “AND DESTROY” elements of SND. Then, assess further adjustments.
SND alignment is off center, but has a vertical alignment through the “A” “N” “T.” Address BND alignment after adjusting the letterforms.
Compared to SND, BND appears softer and heavier. Reduce letterform thickness and increase kerning. Air it out.
The typeface BND uses is similar to SND’s, but isn’t quite accurate. Trace SND art and redraw “B” “R” “E” in “BREAK.” Base “B” on “S” from SND. Base “R” on “K” from SND. Base “E” on “E” in “SKATE” from SND.
RBSTimeLapse : Editing the Break and Destroy logo in Adobe Illustrator.
Artwork overlap (Purple) illustrating SND (Magenta) and BNB (Cyan) before and after states.
Side-by-side comparison of SND and adjusted BND logo.
During a case study, I try to recollect the thoughts and processes used during a particular project. Research is involved, but is relative to my initial knowledge or understanding of the subject at hand. To break it down – what do we know about the subject at-a-glance? And, how far do we expand on that knowledge to satisfy the brief parameters?
Comments are welcome…